BENEFITS
SPREAD YOUR MESSAGE STATEWIDE
YOUR
CONNECTION TO GREATER PUBLIC AWARENESS
PEP
stands for PUBLIC EDUCATION PARTNERSHIP,
sending your message from your organization
to the public, statewide, in partnership
with the Washington State Association
of Broadcasters.
Your
message is very important, and you can
make sure it reaches people statewide
through one easy and cost-effective method. The Washington State Association
of Broadcasters Public Education Partnership
Program will deliver your message, through
radio and television stations, to the
state of Washington.
YOUR
MESSAGE WILL
-
Obtain
quantity and quality commercial airtime
at a substantial cost savings
-
Broadcast
your message throughout the state
of Washington
-
Reach
all demographic groups
-
Be
seen and heard in all time slots and
formats
-
Benefit
from a direct link to more people
YOUR
MESSAGE CAN
- Promote,
sell, advise, warn, help, etc.
- Address
any topic that is non-political
PROGRAM
DESCRIPTION
The
WSAB Public Education Partnership (PEP)
Program offers non-profit organizations and government
agencies the opportunity to obtain quantity
and quality commercial airtime at substantial
savings, access to the audiences
they wish to reach with a comprehensive and coordinated campaign,
and provides a non-dues revenue source
for the Washington State Association of
Broadcasters.
The
Stations' Commitment
WSAB
obtains commitments from TV stations to
broadcast a total of 10 PEP Program announcements
each month. Radio stations broadcast 18 spots
per month. Participating stations donate these
thirty-second spots to the WSAB PEP Program
Time Bank. Pursuant to FCC Rules, each station
retains the obligation to preview and
approve of any spot supplied by a PEP
Partner.
The
PEP Partner Organization's Commitment
The
PEP Partner organization agrees to make
a funding grant to WSAB at the conclusion
of the broadcast of the Partner's announcements. The Partner supplies the announcements
to WSAB and WSAB distributes them to the
stations with appropriate traffic and
insertion orders. The Partner organization may not be a broadcast advertiser.
WSAB's
Commitment
WSAB
agrees with the Partner organization to
provide a certain amount of spot value
of all announcements broadcast during
the campaign by all participating stations. The guaranteed ratio of the total
value of spots broadcast to the Partner's
funding grant is 2:1.
How
the Public Education Partnership Works
The
Partner organization provides thirty-second
announcements to WSAB. WSAB distributes the announcements
to each participating station, along with
instructions and an order for the time
that the station has donated to the PEP
Time Bank. At the conclusion of each month's
broadcasts, all stations provide WSAB
with an "affidavit" of proof
of performance stating that the announcements
were broadcast as promised. The Partner organization makes
its funding grant to WSAB after presentation
of the affidavits.
Cost
Each
PEP Program schedule runs a minimum of
one calendar quarter. The cost per quarter is $25,000. That cost does not include the
PEP Partner’s cost of producing the announcements.
For
More Information and Availabilities
Contact
WSAB directly at (360) 705-0774.
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