WSAB's PEP Program Manager, Char Myers at
or call her directly at (360) 705-0774.
WSAB’s Public Education Partnership (PEP) Program is the only
one of its kind in Washington, providing government agencies
and non-profit organizations with an opportunity to distribute
important educational messages or calls-to-action to radio and
television stations across the state.
Each year, approximately 152 radio and television
stations serving communities across the state participate in
WSAB PEP campaigns, providing valuable airtime for these
campaigns and reaching Washingtonians in large and small
communities around the state.
The program is best suited for non-profit organizations and
government agencies with public education campaigns for which
they have some promotional budget, but not enough funds to buy
sustained statewide coverage on radio and television stations.
The Washington State Association of
Broadcasters Public Education Partnership (PEP) Program has
helped government agencies and non-profit organizations to
reach audiences throughout the State since the early 1990s.
The PEP program is simple, and has withstood the test
PEP contract with WSAB gives your organization or agency
unique access to a bank of commercial airtime available at a
fraction of the normal airtime rate!
Through a PEP campaign, your organization or agency’s
message has the potential to reach citizens statewide on all
152 participating radio and/or television stations across the
State of Washington. Broadcasters
contribute their best available unsold commercial airtime to
play the PEP announcements, providing the PEP Partner
organizations and agencies hundreds of thousands of
impressions in time periods far more varied than those of the
typical public service announcement campaigns.
WSAB requests our member Radio stations to air PEP
Partner announcements throughout the week between 6 AM and 7
PM. Member TV
stations are requested to air PEP Partner announcements
throughout the week between 6 AM and Midnight.
Your announcements are able to reach all demographic
groups statewide every day!
SUCCESSFUL CAMPAIGNS INCLUDE
Tourism, amber alert awareness, housing/mortgage
assistance, teen pregnancy, quality child care/foster care,
income tax prep assistance, recruitment, filing deadlines,
veterans support, wildfire prevention, homeland security,
domestic violence, consumer protection/fraud prevention,
injury prevention, read to learn, child abuse, lead poisoning
prevention, work zone safety, gambling addiction, rape
prevention, traveler’s hotline, organ/tissue donor program,
school lunch programs, winter road conditions, immunization
awareness, low income energy assistance, terrorism
preparedness, WIC program, abstinence, Medicare fraud, oral
health, early learning, elder abuse and many more.
A non-profit association, trade
association or government agency makes an investment of
$100,000, $25,000, or an agreed upon amount net to WSAB.
The dollars invested support scholarships for
Washington broadcast students, WSAB Legal Hotline, independent
station inspections to ensure compliance with FCC Rules,
educational seminars and skill development, and other services
that WSAB could not otherwise afford.
THERE ARE THREE (3) INVESTMENT OPTIONS AVAILABLE -
OPTION “A” – ANNUAL - For an
annual (12 month) campaign, WSAB guarantees to deliver a
minimum of $300,000 worth of airtime over a 12-month period,
for an investment of $100,000.
We are able to often times far exceed the 3:1 ratio.
Stations will be asked to play 15 to 20 announcements
“B” – QUARTERLY OR 3 CONSECUTIVE MONTHS
- For a
quarterly or 3 consecutive month campaign, WSAB will deliver a
minimum of $50,000 worth of airtime over a quarterly period or
a 3 consecutive month basis, for an investment of $25,000.
We are able to often times far exceed the 2:1 ratio.
Stations will be asked to play 10 to 20 announcements
“C” – CUSTOMIZED
this is a customized plan, the parameters will be designed to
reach a mutual agreement between the PEP Partner and WSAB.
WSAB cannot guarantee a return on investment for a
campaign of less than 3 consecutive months.
PEP Partners have the option of using
both Radio and Television, or Radio only.
WSAB does not provide a guaranteed return on investment
for a TV only campaign, regardless of the length of the
PROOF OF PERFORMANCE
completion of each month of the campaign, stations provide
WSAB with invoices/affidavits of performance documenting
actual dates and times of play, and net dollar value of the
air-time donated to the PEP Partner.
Information will be compiled and presented to the PEP
content of the PEP announcements should be of benefit to the
public, a “community message”, and not include elected
officials or potential candidates for elected office,
political messages, defamatory or disparaging material.
PEP PROGRAM CANNOT TAKE THE PLACE OF ANY REGULAR PAID
WSAB can accept campaigns for which paid
advertising in any media – including radio, television,
newspapers, billboards, etc., has not been used in the past
twelve months. If
a partner has campaigns for different subjects, some of which
have used paid advertising and some of which have not, WSAB
can accept the campaign that did not use paid advertising.
Partners will be responsible for providing master copies of
broadcast quality, pre-produced MP3 format :30 second Radio
spots, and :30 DVD format TV announcements to WSAB.
and television versions are highly recommended but not
Partners are responsible for all fees associated with creation
and production of announcements.
WSAB will, at its own expense,
duplicate and distribute the spots to participating stations.
PEP Partners must provide appropriate tag (audio or visual)
with each produced ad that reads “Sponsored
by ______________________________ and the Washington State
Association of Broadcasters”.
PEP Partner logos and banner ads with
URL, can be emailed to WSAB’s PEP Program Manager for
posting on the WSAB website and member stations’ websites.
Will provide timely payment of the
agreed upon NET amount to WSAB (even though the actual value
of airtime provided may exceed the minimum ratios outlined