WSAB Public Education
Partnership (PEP) Program

 

BENEFITS

SPREAD YOUR MESSAGE STATEWIDE YOUR CONNECTION TO GREATER PUBLIC AWARENESS

PEP stands for PUBLIC EDUCATION PARTNERSHIP, sending your message from your organization to the public, statewide, in partnership with the Washington State Association of Broadcasters.

Your message is very important, and you can make sure it reaches people statewide through one easy and cost-effective method.  The Washington State Association of Broadcasters Public Education Partnership Program will deliver your message, through radio and television stations, to the state of Washington.

YOUR MESSAGE WILL

  • Obtain quantity and quality commercial airtime at a substantial cost savings

  • Broadcast your message throughout the state of Washington

  • Reach all demographic groups

  • Be seen and heard in all time slots and formats

  • Benefit from a direct link to more people

 YOUR MESSAGE CAN

  • Promote, sell, advise, warn, help, etc.
  • Address any topic that is non-political

 PROGRAM DESCRIPTION

The WSAB Public Education Partnership (PEP) Program offers non-profit organizations and government agencies the opportunity to obtain quantity and quality commercial airtime at substantial savings, access to the audiences they wish to reach with a comprehensive and coordinated campaign, and provides a non-dues revenue source for the Washington State Association of Broadcasters.

The Stations' Commitment

WSAB obtains commitments from TV stations to broadcast a total of 10 PEP Program announcements each month.  Radio stations broadcast 18 spots per month.  Participating stations donate these thirty-second spots to the WSAB PEP Program Time Bank.  Pursuant to FCC Rules, each station retains the obligation to preview and approve of any spot supplied by a PEP Partner.

The PEP Partner Organization's Commitment

The PEP Partner organization agrees to make a funding grant to WSAB at the conclusion of the broadcast of the Partner's announcements.  The Partner supplies the announcements to WSAB and WSAB distributes them to the stations with appropriate traffic and insertion orders.  The Partner organization may not be a broadcast advertiser.

WSAB's Commitment

WSAB agrees with the Partner organization to provide a certain amount of spot value of all announcements broadcast during the campaign by all participating stations.  The guaranteed ratio of the total value of spots broadcast to the Partner's funding grant is 2:1.

How the Public Education Partnership Works

The Partner organization provides thirty-second announcements to WSAB.  WSAB distributes the announcements to each participating station, along with instructions and an order for the time that the station has donated to the PEP Time Bank.  At the conclusion of each month's broadcasts, all stations provide WSAB with an "affidavit" of proof of performance stating that the announcements were broadcast as promised.  The Partner organization makes its funding grant to WSAB after presentation of the affidavits.

Cost

Each PEP Program schedule runs a minimum of one calendar quarter.  The cost per quarter is $25,000.  That cost does not include the PEP Partner’s cost of producing the announcements.

For More Information and Availabilities
Contact WSAB directly at (360) 705-0774.

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