The Washington State Association of Broadcasters and its members are committed to the following goals as a part of the Association’s Broadcast Careers Program:

1. Promoting diversity in the workplace and non-discrimination in all employment actions; and,

2. Maximizing the pools of qualified applicants, including those from culturally and racially diverse backgrounds, for all job openings at participating stations; and,

3. Promoting broadcasting as an exciting, rewarding career; and,

4. Expanding the availability of education courses and experience opportunities helpful for a career in broadcasting; and,

5. Providing user-friendly, up-to-date information on all job openings at participating stations; and,

6. Ensuring that all interested applicants have a convenient, rapid and inexpensive way to alert participating stations of their interest in a particular job opening; and,

7. Training employees for increased responsibilities; and,

8. Educating stations throughout Washington on the subjects of non-discrimination in employment and recruitment outreach.

To reach these goals, the Association has evaluated its current activities, identified additional activities which could further these goals, and has developed a comprehensive Broadcast Careers Program, comprised of the following “Six Highways to Success.”

HIGHWAY # 1

Expanding Education Courses & Experience Opportunities for Broadcast Careers 

Currently WSAB:

• Provides speakers, lecturers, seminar panelists, or classroom instructors who are able to work with educators and academics, or can serve on professional advisory boards at the college and high school levels;

• Provides scholarships to college students in broadcast sequence at the Edward R. Murrow School of Communication at Washington State University;

• Has joined the Broadcast Education Association (BEA) to provide the Association with academic contacts to help create career awareness at the state’s colleges and universities;

• President & CEO serves on the Professional Advisory Board of the Edward R. Murrow School of Communications at Washington State University.

In the future, WSAB will:

• Develop industry volunteers to participate in their local communities in local high school career days;

• Produce a broadcast careers video that would be distributed to all high schools, community colleges and state colleges and universities in Washington.

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HIGHWAY #2

Educating Stations on Non-Discrimination in Employment and Recruitment Outreach 

Currently WSAB:

• Conducts regular seminars on recruitment and employment nondiscrimination as part of the Association’s Annual Conference or at stand-alone seminars;

• Prepares and distributes WSAB’s Minority & Women Recruitment Source Directory;

• Prepares and distributes the most current statistics on the employment of minorities and women in the workforce in local Washington communities and WSAB’s EEO Compliance Worksheets.

In the future, WSAB will:

• Develop regular, ongoing contact and cooperative efforts with minority and female targeted organizations and others to help stations expand their outreach, as well as to encourage those organizations to inform their membership about career opportunities in broadcasting;

• Include the Minority & Women Recruitment Source Directory on the Association’s Broadcast Careers Web Page;

• Include the most current statistics on the employment of minorities and women in the workforce in local Washington communities and WSAB’s EEO Compliance Worksheets on the Association’s Broadcast Careers Web Page.

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HIGHWAY #3

A “High Technology Highway for Recruitment Outreach

Currently WSAB:

• Operates a 24-hours per day, 7-days per week Internet World Wide Web Site.  The URL address is “www.wsab.org.”  This web site includes a Job Bank where job openings and resumes are accessible by anyone wishing to review them.

• Publicizes its Broadcast Careers Web Page through advertising in major industry trade publications, such as Broadcasting & Cable Magazine. 

In the future, WSAB will: 

• Link its Broadcast Careers Page to similar pages of other state broadcaster associations and the Broadcast Careers Center Web Page of the National Association of Broadcasters, and to the Broadcast Careers Web Site operated by the Broadcast Executive Directors Association. 

• Publicize its Broadcast Careers Web Page through classified advertising in local newspapers throughout the state; in national and local publications which target female and minority readers; in university, college and trade school newspapers throughout the state; 

• Create an enhanced, interactive Broadcast Careers Job Bank that would allow participating stations to self-list full and part time job openings, categorized by radio and television, by type of position and by city and station, including a response telephone number, fax number or e-mail address to facilitate a quick response by an interested individual.  The Page would also allow individuals seeking work to self-post their availability, resume or other job-seeking information to the Page.  WSAB would not charge a fee for posting either a job opening or a resume.  Job openings and resumes would be kept on the Page for at least 30 days to allow interested persons a reasonable opportunity to learn about, and apply for, the opening; 

• Will encourage participating stations to post or submit every full and part-time job opening on the WSAB Careers Web Page; to be an Equal Opportunity Employer and use the EOE designation on all postings on the WSAB Careers Web Page; to advise their current employees of all WSAB Careers Web Page postings by the station; to consider timely received responses to WSAB Careers Web Page job postings; to interview a number of qualified candidates, including culturally and racially diverse applicants.

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HIGHWAY #4

Encouraging Station Participation in the Broadcast Careers Program 

In the future, WSAB will:

• Provide participating stations with a “WSAB Broadcast Careers Program Certificate of Participation” entitling them to use their participation in the Program to promote themselves to their employees, to the public at large (including advertisers) and to federal, state and local governments and policy makers.

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HIGHWAY #5

Promoting Awareness of the Broadcast Careers Program

Currently WSAB:

• Publicizes its Broadcast Careers Web Page through advertising in Broadcasting & Cable Magazine;

• Maintains the Broadcast Careers Program on the Association’s web site;

• Has distributed WSAB’s Broadcast Careers Program document to all member stations;

In the future, WSAB will:

• Regularly feature articles about the Broadcast Careers Program in the WSAB newsletter.

• Disseminate information about the Association’s Careers Program, including its benefits, goals and operation to Member and Non-Member Stations in Washington:

  • on the WSAB Web Site and the Web Sites of participating stations

  • in special Association mailings, such as the Annual Report to Stakeholders or targeted mailings on the Program itself

  • in the WSAB Bulletin

  • at the WSAB Annual Conference and special targeted seminars on equal employment opportunity

  • at WSAB-sponsored Career Fairs or Career Fairs sponsored by other broadcast organizations, such as the NAB

• Disseminate information about the Association’s Careers Program, including its benefits, goals and operation to the Public At Large:

  • on the WSAB Web Site and the Web Sites of participating stations

  • through classified advertising in local newspapers throughout the state

  • in promotional spots developed by WSAB and broadcast by participating stations

  • through the distribution to libraries, video stores and schools of “Broadcast Careers Videos” produced either by WSAB or obtained from another source

  • through participation in conferences and job fairs sponsored by minority and female targeted organizations and others whose attendees are likely to be or to refer applicants

  • by sending “Broadcast Careers” letters to high schools, colleges, universities and trade schools; to minority and female targeted organizations

  • through links to the Web Sites of minority and female targeted organizations such as the NAACP, NOW, The Urban  League, and others

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HIGHWAY #6

Evaluation of the Broadcast Careers Program

In the future, WSAB will: 

• Survey the participants in the Broadcast Careers Program annually and to make changes in the Program as appropriate to ensure its continuing effectiveness.

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